Artwork & ads for a skincare brand’s social media account.

Client: BNº Science
Description: A series of digital artwork for social media. Each image is crafted to be visually appealing both independently and within a pre-planned grid structure. This allows for both polished posts and a polished feed.

My work has been used interchangeably on both social media feeds and in promotional advertising campaigns. I also have experience setting up and running ads with advanced metrics on the social media platforms Facebook, Instagram, Messenger, and Audience Network through the Facebook Ads manager.

Facebook:

Instagram & Facebook users by age (2019), courtesy of Statista

Instagram:

Understanding your engagement.

When posting on different social networks it’s critical to know your audience. For example, 71% of Instagram users are under 35 while Facebook is trending in the opposite direction with more than 80% of its users in the 25-65+ age bracket.

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