Case Study:

chatbot

Client BRIEF

As a highly technical and skin type specific brand, Bionova and sister brand, bºn Science, struggled to communicate with consumers. Ahead of a major e-retail launch, they wanted a way to help prospective customers find their ideal products through social media and targeted ads.

Platforms & Skills

User/Persona Journey Mapping
Facebook for Business
ManyChat Automation

Objectives

Create an informative and easy to use Facebook Messenger “chatbot” designed to help Facebook users find products that match their needs by asking them a few simple questions about their skin. Ideally, this feature would increase both sales and customer engagement.

Color Scheme

#F8CAB1

#C4E7E3

#EFEAC3

#B6E5F9

#A9B7D6

See the Demo

Watch this facebook chatbot in action as it asks the user a series of guided questions to help them narrow down a list of their ideal products.